Ceo Brand Ambassador

"You are the first brand ambassador of your company" - Bernard kelvin Clive

The idea of promoting one's brand sometimes seem a herculean task for quite a number of people, especially introverts. Others push it over to their marketing department to market the brand.

However, in today's business, every single person is part of the marketing and promotion of the brand. If you don't believe in your brand nor invest in it, nobody would. More especially startup brands, you as the CEO will be the face of your brand.

I have identified two types of CEOs;

1. The visible CEO- those who lead from the front - they are loud and want to champion the brand progress. A typical example is Richard Branson of the Virgin Group.

2. The hidden CEO- they don't want to be seen in the limelight; they want to quietly influence from behind. An example is Osei Kwame Despite of the Despite Group of companies.

Either way, they will all deliver to ensure the success of the brand and business. What type of CEO are you and how can you use your style to effectively promote your brand?

Whichever you may be, endeavor to use it to push your brand forward. Remember: People will buy into you and your vision first before your brand and business.

Bernard Kelvin Clive
#BKCConsulting
#31BrandingThoughts
www.BKC.name/consulting

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Life minus love equals zero

Roger James Hamilton with 3 gold medals this week, Michael Phelps is now equaling the 2,168 year old record set by Leonidas of Rhodes (in 152 BC) for the most individual Olympic gold medals and has a chance to beat it with his two final races this Thursday (200m IM) and Friday (100m fly).
This is all the more incredible, given the story of his 2 year climb from the verge of suicide, which I wrote in July. Here is Michael’s story from rock-bottom:
One night in September 2014, less than 2 years ago, Michael’s world came crashing down when he got arrested for drink driving. He says "I thought the world would just be better off without me. I figured that was the best thing to do - just end my life."
Struggling to come out of retirement for one more Olympics, Michael's training wasn’t going well. So he had headed out to the Horseshoe Casino to binge on alcohol and poker. At 1am his Range Rover was pulled over by police and he was arrested.
It was the second arrest for DUI in 10 years. After the first time he was publicly shamed and promised he would never do it again. Now it looked like his chances of making a comeback were over.
Out the next day on bail, he locked himself in his house for the next 72 hours, texting to his agent “I don’t want to be alive anymore.”
What caused the breakdown? After his 4th Olympics in London, Michael was crowned “the most successful Olympian in history” with 18 gold, 2 silver and 2 bronze Olympic medals. He said “It’s like we dreamed the biggest dream we could possibly dream and we got there. What do we do now?”
In the two years after the Olympics, he went from the highest high to the lowest low, losing all purpose and meaning in life. Then, in 2012 he told his coach, Bob Bowman, that he wanted to try for the Rio Olympics, despite being older than any other competitor.
They started training, but Bob said “It was very difficult for him to get back in shape. I think he got discouraged. I got discouraged.”
That discouragement led to the night of his arrest and Michael wanting to kill himself.
What flipped the switch from self destruction to his record-breaking success today?
One of the first people that Michael called when he was arrested was his friend, retired Baltimore Ravens linebacker Ray Lewis. Ray said “I basically told him, ‘Okay, everything has a purpose, and now, guess what? It’s time to wake up.’ ” and he gave Michael a copy of Rick Warren’s “The Purpose Driven Life”.

Despite facing 18 months probation with a one year suspended sentence, and suspension from the US swimming team, Michael was moved enough by what Ray said that he stepped away from the pool, took the book and checked into a rehab centre.
At the centre, he soon became known as “Preacher Mike” as he would begin each day by reading a chapter of “The Purpose Driven Life”.
That then led to him reading more books like Viktor E Frankl’s “Man’s Search for Meaning” and Joseph Murphy’s “The Power of Your Subconscious Mind”. Instead of focusing on his body, he focused on his mind and spirit.
Michael left the clinic a changed man. Within months, he had asked his girlfriend, Nichole Johnson, to marry him. A year later, this May, they had a baby boy, Boomer.
As for the training, Michael got back in the pool with a new energy.
Realising that what he did out of the water affected him enormously in the water, he said of his previous life: “I tried to fake it, pretty much. That’s what I was doing." and of his life today, "I’m just living a freer, happier life now. I don’t feel like I’m carrying weights around anymore.”
Michael was the youngest competitor to ever swim in the Olympics, and now he is also be the oldest to ever swim in the Olympics (At 31 he is 2 years older than the 2nd oldest at the Rio Games). Asked how he feels, he says “I’m thankful, I’m sitting here alive today.”
Maybe you haven’t risen as high as Michael, or fallen as low.
But what new purpose could transform your own success and fulfilment in life today?
What could you do differently out of the water, which would change what you do in the water?
It's never too later, and you're never too old.
“Life minus love equals zero.”

~ Rick Warren, The Purpose Driven Life (Original July 1st post here: http://bit.ly/
2aNjvHG )

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