10 Branding Tips for CEOs

To begin with note that where the CEOs personal vision doesn't align with the company's vision the brand will eventually fail. 1. You are the first brand ambassador of your firm 2. Your personal brand is as important as your corporate brand 3. Communicate your brand's value in simple English. (Simplify) succinctly 4. Wear your brand daily 5. Find...

Read More

How Startup Brands Can Survive in the Digital Disruptive Age

The four C’s that SMSs and Startup Brands must utilize to make it in this age; 1.      Content: you must have content, as it’s said “content is king”, however not just any content, you must have relevant content which your audience will crave...

Read More

Are You Walking In Shoes That Don't Fit?

We live in a confused world where our everyday lives seem to be dictated by a bunch of other confused sapiens. The media is their primary means of pushing their ideas on us without giving us the luxury of time to decide whether we love their propositions or not. You feel...

Read More

A Night changed everything

It all began that night from a simple question a guy asked in a Whatsapp group of which I am a member.  “Supposing your best friend whom you chat with very often, almost every day suddenly stops contacting and chatting with you. You asked him or her and suddenly...

Read More

Capability the engine

If you are not new to my ramblings about performance, then you probably already know what role occupation plays in the quest for maximization of existence or peak performance for that matter. In uptimetrics, we describe it as the vehicle that must transport the agent to...

Read More

Motivation VS Inspiration

Do you find some things really effortless and other things needing you to push yourself, and really focus on staying on task to complete?... You do. Everyone does from time to time, in one sense or another, but why? What's the difference? Simply defined, motivation is...

Read More

Introducing Configure© V1.0

About Configure© V1.0 Normal 0 false false false EN-US X-NONE X-NONE ...

Read More

Money grows on trees

So I managed to convince you (or did I) a few articles ago that; clichés-- well some of them, are not very useful for your performance as they tend to have limiting effects.  The temporary solution was to discard them or better still; avoid cliché thinking no matter...

Read More