Richard Bekyi Receives High Performance Recognition

We have said time and time over that outstanding is not the same as normal—in fact they are opposites. This is actually a tautology of a sort. But often even those who think they understand end up confusing the idea. They have managed to convince themselves that different...

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James Ebo Whyte's Fellowship

I recently wrote an article about the symbolism of the mighty tree. The expression; a mighty tree has fallen is used often when a great person is deceased. This was the very essence of that article intended to honour the late Dr. Clement Hammond-Aryee who passed away...

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10 Branding Tips for CEOs

To begin with note that where the CEOs personal vision doesn't align with the company's vision the brand will eventually fail. 1. You are the first brand ambassador of your firm 2. Your personal brand is as important as your corporate brand 3. Communicate your brand's value in simple English. (Simplify) succinctly 4. Wear your brand daily 5. Find...

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How Startup Brands Can Survive in the Digital Disruptive Age

The four C’s that SMSs and Startup Brands must utilize to make it in this age; 1.      Content: you must have content, as it’s said “content is king”, however not just any content, you must have relevant content which your audience will crave...

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Blakk ID’s modest groundbreaking launch

Product launches must soon become a collector’s item in the very near future. Brands try to outclass each other; innovating their way to mass attention leaving in their wake creative landmarks that sometimes even outlive the brand itself. Some of the activities can be...

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"YOU CAN RAISE CAPITAL IN THIRTEEN DIFFERENT WAYS" CALEB AYIKU

The guest for the second edition of the Role Model Africa Corporate Dialogue addressed the theme “Financing the African Business”. Caleb Ayiku, who is a corporate trainer, business coach and entrepreneur drew insight from his rich experience in business in addressing the...

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