How Startup Brands Can Survive in the Digital Disruptive Age

The four C’s that SMSs and Startup Brands must utilize to make it in this age; 1.      Content: you must have content, as it’s said “content is king”, however not just any content, you must have relevant content which your audience will crave...

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Edward Effah leads Fidelity to 79% Profit increase

In March 2001, Edward Effah was selected as one of the best twenty young leaders in Ghana for the inaugural class of the Ghana chapter of the Africa Leadership Initiative. Since then his name has never left the top performers list. Fidelity Bank under his...

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Leadership duality— Encourager vs Challenger

In my recent article on leadership in which I made a point about the difference between effective and efficient leadership, I pointed us to effective leadership as the better option if change was desired. This article is a necessary installment intended to deal with...

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Effective and Efficient —An unclear dichotomy?

It is very easy to confuse efficiency as the same as effectiveness. There is nothing farther from the truth. The two can quite easily be opposites if we take a closer look. In everyday language, we can easily say a person is efficient and actually mean they are effective....

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An unsual portrait of leadership

Peak Performance makes leaders. Peak performers are people who because of integrity with themselves, always function from strength and are always in possession of a vision that others find difficult to comprehend. Because of this, they are often leaders—they chart a new...

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Pizza Wars. Eddys or Papas?

The eating of Pizza does not fascinate me as much as the names of Pizza joints. In Ghana like other west African countries, eating pizza is becoming a craze, a somewhat irresistible crave. Bread and stew? Whew! That’s the funny way some people refer to it.  Trust me,...

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