The four C’s that SMSs and Startup Brands must utilize to make it in this age;
1. Content: you
must have content, as it’s said “content is king”, however not just any
content, you must have relevant content which your audience will crave for,
that meets their needs.
Your content must be
timely; there is nothing worse than dead news, so ensure that you deliver your
content when it’s needed. You need content that has been tested and trusted; the
fact that content is required doesn’t imply throwing unverified, untrusted
information out there.
2. Connection:
the first stage is to have relevant, trusted, timely content. The next step is
to build meaningful connection with your audience; that is your market, fans
and followers. Businesses thrive on relationships. Take time to build key
relationships. Having great content that doesn’t resonate with your audience is
futile, so by constantly engaging with your audience you will better understand
their needs and wants which will enable you provide tailored made solutions for
them.
3. Contacts: from
your connection you step up your game by establishing key contacts; connecting
with influential people who can help push your business/brand to the next
level. Some of them are the gatekeepers in the industry which you seek to
penetrate, without them it will be difficult to breakthrough such barriers.
Your contacts are the people who have the ability and capacity to help you in
various ways. They are influential in their various fields. Take time to make
such contacts.
4. Contracts:
your contacts should enable you get other clients, repeat business, and
contracts. This is the last stage of the process of sustaining your business/brand in this
age. Businesses exist to make profit (whatever that means to your business).
Most often than not, it’s your contacts that will lead you to your contracts.
That is to say your key relationships/influencers are the ones who will bring
business to you. If you build this properly, your business will thrive, if not
you will be firing arrows without hitting your target.
In conclusion, take note that big brands can readily afford mass media
promotion to compete with price but as a small business owner and startup,
focus on delivering outstanding offer with excellent customer experience to
win. To survive in business today requires that you keep this cycle running
constantly; to have something of value to offer – content, to build a bridge with
your content – connection, to connect with key influencers – contacts, to get
income coming through them – contracts.
Bernard
Kelvin Clive is an Amazon bestselling author
of REBRAND:
The Ultimate Guide to Personal & Corporate Branding & Rebranding, and
over twenty-five published books. A Personal Branding Coach, Brand
Strategist at BKC Consulting. He has consulted for and helped hundreds of
authors locally and internationally to self-publish books and build author
brands. Ghana's foremost authority on Personal branding and Digital
Publishing who hosts the #1 iTunes ranked Business & Career Podcast in
Ghana. www.BKC.name
Posts
0 comments:
Post a Comment