We have said time and time over that outstanding is not the
same as normal—in fact they are opposites. This is actually a tautology of a
sort. But often even those who think they understand end up confusing the idea.
They have managed to convince themselves that different means getting out of
line or perhaps start heading in the very opposite direction. You are different
of course when you do that but different is not always useful. In a situation
where everyone wants to live those commit suicide can also claim to be
different. Those who rip off their clothes in public too are different of
course but only because most of us want to keep our clothes on.
To address this conundrum we must first postulate a direction
or perhaps a destination that will define progress for the larger society. When
this is done, being outstanding will then mean you lead the pack in the set
direction towards the destination. When you lead, you are different because the
majority of people tend to hover around the middle bracket doing what it called
normal, average or good enough. When they cook, you can eat it because it is
ok. It has just about enough salt and pepper to give a fair taste. Those who
are outstanding cook something that you can eat too, except you are left with a
strong urge to indulge in infantile art of finger licking. It is just too damn
good. Such persons are rare and we have found they are driven by a performance
conscious mindset. Ripping off your clothes and heading in the regressive
direction is the easy way out to different—way of the miscreant. Real
performance takes more.
Mr. Richard Bekyi, a recipient of the SPID-UP® Performance
Recognition Awards is one of such personalities who give you that strong urge to
lick your fingers. He does this through graphic designing and printing.
Richard’s customers are not ordinary folks either. They have a consuming
appetite for outstanding. If you are normal you will have a tough time
understanding this man. As one customer told us;
“I thought this guy was weird… I was sure he did not
understand what we wanted and he won’t even compromise. He is very stubborn
about quality and you cannot persuade him to do simple things. In the end I
realized I really did not understand where he was coming from. You really have
to stop thinking and let him lead the way because he wants to take you to new
level”
Mr. Bekyi and his team at Iseeworks Limited craft some
life-transforming designs and they are not going to sit around and let some
printer make a mess of it. He controls the process from start to finish making
sure their customer get exactly what he promised them if not more. It is easy
to confuse his work with something that was crafted a Hollywood design studio.
But that is not all there is to this man and his team. Anyone who knows
anything about the printing business will tell you that it’s major plague in
not only quality of work. There is also a severe case of untimely delivery and
Richard Bekyi seems to have developed an antidote for this blight.
For us at SPiD-UP® that is hope. We are capable as a people
to produce high quality only if we decide to and one of our many examples is
Mr. Richard Bekyi. We hope he is inspires you to be performance conscious
enough to give your best. Regardless of what you do, you ought to activate the
urge to indulge in the art of finger licking in your patrons. Mr. Beckyi will
be speaking at the Upcoming SPiD-UP® workshop on performance where he will
share some thoughts on the importance of performance. We look forward to seeing
you there. #spidup
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