BKC Consulting with his #TeamBKC took
the event a notch up this year and I was glad to have been among the
audience. I have missed previous editions
but this time I decided I needed some lessons in branding. Sometimes you think
you know something until you meet the people who actually know it. The
experience was a very good one for me and most likely for everyone who was
there.
In attendance was the peerless
Okyeame Kwame who spoke to the audience on the topic online branding. Now you
will think this surprising if you haven’t met Okyeame Kwame. Together with his
wife they run a branding company called firm bridges. This chap knows something
about almost everything and branding is certainly one of his strengths. In fact
my discussions with him led to some major adjustment to the SPiD-UP® brand. That’s
the depth of Okyeame Kwame and he appears to have that effect on most people he
meets.
Linda Narh (from an unnamed
bank) who spoke on corporate branding and rebranding was more on point than one
can be imagine as she walked the crowed through some of the key concepts before
answering questions even beyond the topic under discussion. Then there was ML
Brookshire who side-stepped the consumer branding topic that she was to speak
on to give us a life transforming rendition of her life story. This is a story
everyone must hear and we are currently pulling all strings to get an interview
with her for your benefit.
BKC was at his personal best
on the topic; reputation management and personal branding as the likes of
Scofray Nana Yeboah, Emmanuel Woyome, Jeremiah Buabeng, Ekow Mensah, Dennis
Gawuga, Slorm Alfred Betepe and Benjamin Gregory Aggrey featured in discussions
on career and branding respectively. If I were you, I will be at
the next rebrand which if my math is correct, will be christened Rebrand16 and
more than likely be held at the Airport West hotel with more powerful topics
and personalities. See you then!
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