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Friday, June 3, 2016

Energetic Alison is Afia

There is no doubt that uncle Ebo and his Roverman team has changed the game as far as stage plays go. They have set the standards and they are not going back. While everyone agrees that Mr. James Ebo Whyte is a great writer and certainly on his way to the tittle: the greatest playwright in the history of Ghana, not much is known about the people who bring it all to life—the actors. My focus in this article is one of such unsung heroines who played a pivotal character in the ever popular and award winning play; Women on Fire.
I bumped into Alison on our visit to the Roverman offices in Osu here in Accra. I walked past her without noticing her—there were quite a few people around and she sat at a desk doing some paperwork. Nothing about her told me she could act at all let alone play such a pivotal character such as Afia (a very present and loud character who’s role appeared to hold the whole plot together). She was arguable the single most active ingredient in the whole Women on Fire mix. When I learnt she played the character, I was curious to find out what kind of a person she was and what qualified her for such a challenging role. Interesting thing came out:

Alison is actually a trained and practicing architect from the Kwame Nkrumah University of Science and Technology. She is also married to an architect and have had no formal training in acting. She had however, acted in a few campus and Church productions: nothing too serious as she put it. She explained;
“this is something I love to do on the side. I am passionate about acting and would probably not have been able to choose if I had pursued a career in acting. In the meantime I go with the flow. If I get invited and the timing is right, why not”.
She is a natural. The mother of two boys and a girl is not too keen on movies she said but had played roles in one short film and a full feature film. Most of her acting has been in stage plays like Women on Fire. She has been acting from when she was a child so the stage is not a new place for her. I was curious to find out what kind of people she looks up to. On the Hollywood front Denzel Washington was top of her list but she said she loves RMD too. She also looks up to Uncle Ebo and Prophet and Mrs. Annor as role models in another sense. Her husband also inspires her with his encouragement borne out of his belief in her.

On the Afia character Alison told me;
“At the inception, there was a read through of the script. I read through while chewing on gum. I guess that’s where we started building the character. Some said Afia just happened. I had to think of a typical market woman, not too educated loud type who is in everybody’s business. She was not afraid of anyone. Some say Afia was crazy from day one”.
“I honestly do not know why I was offered the role but I love every opportunity I get to do what I love to do. So naturally I was excited. There is a bit of the character in my personality too. I felt like I was in charge in a way…playing that role. At home I am in charge as I literally run the house telling everyone what should be where”.

The extremely energetic mother of three has also featured in Apartment N1, What’s My Name, Unforgiven and Puppeteers—all Roverman productions. She says she is open to all opportunities in the future and would ultimately like to feature in a Tyler Perry production. At home, she is a mom and a wife; naturally her goal is to raise her children the best way possible and see them grow into model citizens. She is not going to stop practicing architecture either and hopes to set up her own firm.


I have met some actresses in my eventful life. I may have even dated a couple. I am yet to meet anyone with Alison’s level of energy. I could barely keep up with her. That just left me wondering about her husband. But I dared not ask. We have been spending some time at the Roverman offices and we have a few stories to share with you besides our Alison discovery. We are out there looking for ordinary people like Alison doing ordinary things in extraordinary ways. If you know any such person, tell us where they are and what they do, we will make sure they are recognized. Nominate them now into the SPiD-UP® recognition program #Spidup

James Ebo Whyte's Fellowship


I recently wrote an article about the symbolism of the mighty tree. The expression; a mighty tree has fallen is used often when a great person is deceased. This was the very essence of that article intended to honour the late Dr. Clement Hammond-Aryee who passed away recently. For reasons I now cannot recollect, I never managed to publish that article. I am now of the view that mighty trees must be recognized before they fall. This is not often the case as many of our standing mighty trees are not being recognized.  The great thing about might trees is that they are still extremely useful, serving countless purposes even when they have fallen. If you understand the word legacy, then you know what I mean.

I had an encounter with a standing might tree recently. Our search for high performing personalities led me to the Roverman production offices for a life-changing encounter with Mr. Ebo Whyte the playwright, entrepreneur extraordinaire and motivational speaker of a special class. One can always tell when he is in the presence of a mighty tree. The canopy of it’s leaves is a place of rest and comfort. You experience that phenomenon instantly when you are near uncle Ebo. Perhaps that is why he is called Uncle by everyone—he has the father to all kind of presence.



The roots of a mighty  tree go deeper than most of its neighbors— Uncle Ebo is a trained statistician, self-taught chartered accountant and marketing professional, whose career in management cuts across the Publishing, Financial, Pharmaceutical and Automobile industries. His wealth of knowledge and depth of experience is of great benefit to anyone who encounters him. When the roots are deep enough, they find sources for abundant minerals which manifest in the quantity and quality of the fruits. If you have seen an uncle Ebo play then you have an idea of what I am talking about.
The branches provide a place for the nesting of all kinds of creatures. Mighty trees are not made overnight. Og Mandino puts it in an interesting way in the book; The world’s greatest sales man;
 “To create the Olive, king of all tress, a hundred years is required. An onion plant is old in nine weeks”,
Uncle Ebo is not an overnight mighty tree and his depth and wealth of experience is demonstrated even in the simplest conversations. The impact of a mighty tree on its environment is very far-reaching beyond its majestic presence and this can easily be said of Uncle Ebo. He writes award-winning plays, produces and stages them. He writes for the monthly Roverman report. He writes and presents his daily food for thought on Joy FM’s super morning show and runs the whole Roverman operation all to the highest standard.  He has helped in the team building efforts and rebranding processes for many companies and is known to have helped and mentored numerous people in all walks of life through his hard hitting, inspirational and realistic presentations. He has successfully written and directed over 20 plays which have become reference points in many lives. I will not even begin to attempt a measure of the impact of the very personality and work of Uncle Ebo as it is not possible.


In the hour or so I spent with him, I got to meet some of his team members— very exciting people with high work ethics. I learnt about his abhorrence for corner-cutting while still managing to maintain a fun filled exciting climate. The whole atmosphere radiates with high performance. I asked questions about the production process and was baffled at how much work is injected into it. Uncle Ebo is uncompromising when it comes to quality and it reflects even on his choice of people. He wants to give the best possible and going the extra mile does not appear to cost him much in emotional labor. This will explains why his plays have revived what was almost a dead genre of our arts. He does not strike me as the type who is trying to be different—he is just doing his best and you are different when you are the best because everyone else is in the average bracket.

In the short while I was a there, I learnt a lot that will influence the way I do things. Sometimes you think you know what you are about until you meet some who actually knows. Uncle Ebo has a keen interest in what people think about his work; that’s the mark of a good entrepreneur who has a burning need to make sure that his patrons are happy. Personally my expectation was literally shattered when I went to see his play; Women on fire. If I could summarize his driving philosophy in one sentence, it will be;

think more about the world you live in and the contribution you make to it”.


He clearly does this and as the saying goes, as a man thinketh, so he is. We presented him with the SPiD-UP Performance Recognition Fellowship Status (The highest category in the program) for his work. All around you there are people doing ordinary things in an ordinary way. Writing and producing a play was ordinary until Uncle Ebo wrote his first. 
 

Wednesday, June 1, 2016

10 Branding Tips for CEOs

To begin with note that where the CEOs personal vision doesn't align with the company's vision the brand will eventually fail.

1. You are the first brand ambassador of your firm

2. Your personal brand is as important as your corporate brand

3. Communicate your brand's value in simple English. (Simplify) succinctly

4. Wear your brand daily

5. Find out how consumers perceive your brand

6. Know what people like most and dislike about your brand

7. Invest in Employer Branding

8. Never neglect Social Media as part of your brand LinkedIn is a MUST for CEOs)

9. Your private and public life are interrelated as long as you are the head.

10. Stay transparent, stay trusted!

Bernard Kelvin Clive is Personal Branding Coach/ Amazon bestselling author of “How to Repair Your Broken Brand & Manage Your Reputation” plus over twenty-five published books.

Tuesday, May 3, 2016

How Startup Brands Can Survive in the Digital Disruptive Age



The four C’s that SMSs and Startup Brands must utilize to make it in this age;


1.      Content: you must have content, as it’s said “content is king”, however not just any content, you must have relevant content which your audience will crave for, that meets their needs.
Your content must be timely; there is nothing worse than dead news, so ensure that you deliver your content when it’s needed. You need content that has been tested and trusted; the fact that content is required doesn’t imply throwing unverified, untrusted information out there.

2.      Connection: the first stage is to have relevant, trusted, timely content. The next step is to build meaningful connection with your audience; that is your market, fans and followers. Businesses thrive on relationships. Take time to build key relationships. Having great content that doesn’t resonate with your audience is futile, so by constantly engaging with your audience you will better understand their needs and wants which will enable you provide tailored made solutions for them.

3.      Contacts: from your connection you step up your game by establishing key contacts; connecting with influential people who can help push your business/brand to the next level. Some of them are the gatekeepers in the industry which you seek to penetrate, without them it will be difficult to breakthrough such barriers. Your contacts are the people who have the ability and capacity to help you in various ways. They are influential in their various fields. Take time to make such contacts.

4.      Contracts: your contacts should enable you get other clients, repeat business, and contracts. This is the last stage of the process of sustaining your business/brand in this age. Businesses exist to make profit (whatever that means to your business). Most often than not, it’s your contacts that will lead you to your contracts. That is to say your key relationships/influencers are the ones who will bring business to you. If you build this properly, your business will thrive, if not you will be firing arrows without hitting your target.

In conclusion, take note that big brands can readily afford mass media promotion to compete with price but as a small business owner and startup, focus on delivering outstanding offer with excellent customer experience to win. To survive in business today requires that you keep this cycle running constantly; to have something of value to offer – content, to build a bridge with your content – connection, to connect with key influencers – contacts, to get income coming through them – contracts.

Bernard Kelvin Clive is an Amazon bestselling author of REBRAND: The Ultimate Guide to Personal & Corporate Branding & Rebranding, and over twenty-five published books. A Personal Branding Coach, Brand Strategist at BKC Consulting. He has consulted for and helped hundreds of authors locally and internationally to self-publish books and build author brands. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 iTunes ranked Business & Career Podcast in Ghana. www.BKC.name